Case study ZAJO

We took over the role of localization department and delivered the client 22% cost savings

Thanks to localized translations, durable and functional ZAJO products keep nature and sports lovers company in 16 countries. We oversee the translation project life-cycle, giving the client more time for other tasks and quality translations at lower costs.

Dvaja turisti si užívajú horskú túru

Client | ZAJO

ZAJO started out in 1996. Founder Juraj Králik, then still a student, took a risk and had 900 hiking trousers – of a quality hitherto lacking – made. From selling trousers while travelling around Slovakia, the brand’s range now numbers over 200 leading products. These are trusted by altitude junkies, professional and hobby sports people, and weekend walkers.

Translations in 15 language combinations? No problem

The majority of cooperation comprises translations of website content (category descriptions, products, materials, care instructions, blogs) and info for customers (cookies, delivery, exchange and return of goods, etc.).

It was too much for the ZAJO’s internal team to both focus on the creative process and also ensure translation and localization into 15 languages. We gradually deepened our long-term cooperation and created an external localization department.

This cooperation includes:

1 commercial director
1 project manager
15 translators
15 proofreaders
2 QA team members

Our cooperation comprises various translation projects of different scope. As an example, we highlight a 19,000-word translation project.

We implemented the project in these 15 language combinations:

Slovak – Czech
English – Bulgarian , German, Spanish, French, Romanian, Polish, Slovenian, Hungarian, Estonian, Latvian, Lithuanian, Croatian, Italian, Portuguese

15

language combinations

1

external localization department

15

translators & proofreaders

Smooth translations – 3 steps to more effective management

Managing the translation process was time-intensive for employees. The goal was to minimize the client’s administrative tasks and so free up productive time for employees.

1. Translata Portal replaced emails

The client submits its translation requests via the Translata Portal. Documents are simply uploaded for translation and we do the rest. If it’s necessary to resolve specific assignments, we communicate through an assigned project manager.

2. Communication with one supplier

The client no longer has to worry about finding, replacing or paying new translators. We have a database of over 7,000 verified translators. This also solved the problem of complicated quality assurance of translated content.

3. Lower translation costs

We create translation memories from the very beginning of cooperation. After months of cooperation, the memories are so extensive that we can deliver translations faster and give the client a lower price for repetitions.

Take on the mountains and translation projects with a reliable partner

CAT tools enable us to detect semantic inaccuracies: inconsistently presented names across language combinations, different use of the person in the target text, or a wrongly translated term in the English language in a translation from another supplier. As the English text serves as the source for further translations, the error could be replicated in all language combinations. ZAJO can rely on us to thoroughly check context to guarantee accurate and correct translations.
When translating from Latin to Cyrillic (which is used in Bulgarian), we solved a specific task. The client’s system could not write the name in Bulgarian, so it was necessary to create a transcription tool from the Bulgarian alphabet to the Latin alphabet. We provided a free transcription of the Cyrillic alphabet with an explanation of writing Bulgarian names in official/unofficial ways.

ZAJO saves money and has more time for development

We outsourced the localization department, thereby improving internal processes and freeing up the team to spend more time on content creation and development.
Higher efficiency of translation management delivered the client quality translations at a lower price.
CAT enabled cost savings of approx. 22%. The memory expands with subsequent translations, so savings will increase over time.

How does ZAJO rate our cooperation?

ZAJO’s cooperation with Translata made it much easier for us to manage the content of the website and social networks. We localize our content from Slovak to 16 other languages, including those of many smaller European countries – a challenge that was very difficult if not impossible to handle individually.

The key difference for our work-flow when working with Translata is that we communicate with a single partner. So we’re sure that translations will always be handled very quickly and with high quality, while Translata deals with translators’ payment and all the bureaucratic stuff.

We can finally focus just on content creation. This massive simplification of processes has saved us so much time that we no longer needed to compromise, and could start refocusing on localization for lower priority markets.

We also highly appreciate the fast and high-quality communication with the assigned project manager whose initiative often leads to various improvements, as well as advanced translation automation options that will make our lives even easier in the future with the new website under preparation.

Martin Bohunický